Temp Madness

As mobile becomes a key conduit through which people connect with each other and the world — from managing calendars, finances and social networks to navigating online, on the road and on the path to purchase — many are still treating it as ancillary to their marketing efforts.

While the technical requirements of mobile force it into the realm of a specialist expertise, the key to winning lies in realizing that mobile actually represents the confluence of four key marketing disciplines: social media, shopper marketing, promotion and CRM.